Consumer Choice
Shop the Consumer Choice collection at Royal Furniture (Fresno,CA) in Fresno, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Fresno to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Fresno, CA area. Financing options available.
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Original price $314.33Original price $314.33 - Original price $314.33Original price $314.33Current price $241.79$241.79 - $241.79Current price $241.79
Danziar Nightstand
Ashley FurnitureSophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...
View full detailsOriginal price $314.33Original price $314.33 - Original price $314.33Original price $314.33Current price $241.79$241.79 - $241.79Current price $241.79Save 23% -
Original price $628.64Original price $628.64 - Original price $628.64Original price $628.64Current price $483.57$483.57 - $483.57Current price $483.57
Danziar Wide Chest of Drawers
Ashley FurnitureSophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...
View full detailsOriginal price $628.64Original price $628.64 - Original price $628.64Original price $628.64Current price $483.57$483.57 - $483.57Current price $483.57Save 23% -
Original price $346.97 - Original price $572.86Original price $346.97 - Original price $572.86Original price $346.97$266.90 - $440.66$266.90 - $440.66Current price $266.90
Derekson Bed
Ashley FurnitureModern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...
View full detailsOriginal price $346.97 - Original price $572.86Original price $346.97 - Original price $572.86Original price $346.97$266.90 - $440.66$266.90 - $440.66Current price $266.90Save up to 23% -
Original price $1,143.00 - Original price $1,273.60Original price $1,143.00 - Original price $1,273.60Original price $1,143.00$879.23 - $979.69$879.23 - $979.69Current price $879.23
Derekson Bed with 6 Storage Drawers
Ashley FurnitureModern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...
View full detailsOriginal price $1,143.00 - Original price $1,273.60Original price $1,143.00 - Original price $1,273.60Original price $1,143.00$879.23 - $979.69$879.23 - $979.69Current price $879.23Save up to 23% -
Original price $102.05Original price $102.05 - Original price $102.05Original price $102.05Current price $78.50$78.50 - $78.50Current price $78.50
Derekson Bedroom Mirror
Ashley FurnitureModern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...
View full detailsOriginal price $102.05Original price $102.05 - Original price $102.05Original price $102.05Current price $78.50$78.50 - $78.50Current price $78.50Save 23% -
Original price $473.53Original price $473.53 - Original price $473.53Original price $473.53Current price $364.25$364.25 - $364.25Current price $364.25
Derekson Chest of Drawers
Ashley FurnitureModern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...
View full detailsOriginal price $473.53Original price $473.53 - Original price $473.53Original price $473.53Current price $364.25$364.25 - $364.25Current price $364.25Save 23% -
Original price $473.53Original price $473.53 - Original price $473.53Original price $473.53Current price $364.25$364.25 - $364.25Current price $364.25
Derekson Dresser
Ashley FurnitureModern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...
View full detailsOriginal price $473.53Original price $473.53 - Original price $473.53Original price $473.53Current price $364.25$364.25 - $364.25Current price $364.25Save 23% -
Original price $287.12Original price $287.12 - Original price $287.12Original price $287.12Current price $220.86$220.86 - $220.86Current price $220.86
Derekson Nightstand
Ashley FurnitureModern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...
View full detailsOriginal price $287.12Original price $287.12 - Original price $287.12Original price $287.12Current price $220.86$220.86 - $220.86Current price $220.86Save 23% -
Original price $227.24 - Original price $283.02Original price $227.24 - Original price $283.02Original price $227.24$174.80 - $217.71$174.80 - $217.71Current price $174.80
Derekson Panel Headboard
Ashley FurnitureWhen you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...
View full detailsOriginal price $227.24 - Original price $283.02Original price $227.24 - Original price $283.02Original price $227.24$174.80 - $217.71$174.80 - $217.71Current price $174.80Save up to 23% -
Original price $170.09 - Original price $227.24Original price $170.09 - Original price $227.24Original price $170.09$130.84 - $174.80$130.84 - $174.80Current price $130.84
Derekson Youth Panel Headboard
Ashley FurnitureWhen you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...
View full detailsOriginal price $170.09 - Original price $227.24Original price $170.09 - Original price $227.24Original price $170.09$130.84 - $174.80$130.84 - $174.80Current price $130.84Save up to 23% -
Original price $88.45Original price $88.45 - Original price $88.45Original price $88.45Current price $68.04$68.04 - $68.04Current price $68.04
Drystan Bedroom Mirror
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...
View full detailsOriginal price $88.45Original price $88.45 - Original price $88.45Original price $88.45Current price $68.04$68.04 - $68.04Current price $68.04Save 23% -
Original price $431.35Original price $431.35 - Original price $431.35Original price $431.35Current price $331.81$331.81 - $331.81Current price $331.81
Drystan Chest of Drawers
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...
View full detailsOriginal price $431.35Original price $431.35 - Original price $431.35Original price $431.35Current price $331.81$331.81 - $331.81Current price $331.81Save 23% -
Original price $458.58Original price $458.58 - Original price $458.58Original price $458.58Current price $352.75$352.75 - $352.75Current price $352.75
Drystan Dresser
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...
View full detailsOriginal price $458.58Original price $458.58 - Original price $458.58Original price $458.58Current price $352.75$352.75 - $352.75Current price $352.75Save 23% -
Original price $431.35Original price $431.35 - Original price $431.35Original price $431.35Current price $331.81$331.81 - $331.81Current price $331.81
Drystan Narrow Chest
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...
View full detailsOriginal price $431.35Original price $431.35 - Original price $431.35Original price $431.35Current price $331.81$331.81 - $331.81Current price $331.81Save 23% -
Original price $300.72Original price $300.72 - Original price $300.72Original price $300.72Current price $231.32$231.32 - $231.32Current price $231.32
Drystan Nightstand
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...
View full detailsOriginal price $300.72Original price $300.72 - Original price $300.72Original price $300.72Current price $231.32$231.32 - $231.32Current price $231.32Save 23% -
Original price $1,452.91Original price $1,452.91 - Original price $1,452.91Original price $1,452.91Current price $1,117.62$1,117.62 - $1,117.62Current price $1,117.62
Genoa Sofa Chaise
Ashley FurnitureCatering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the-...
View full detailsOriginal price $1,452.91Original price $1,452.91 - Original price $1,452.91Original price $1,452.91Current price $1,117.62$1,117.62 - $1,117.62Current price $1,117.62Save 23% -
Original price $159.21Original price $159.21 - Original price $159.21Original price $159.21Current price $122.47$122.47 - $122.47Current price $122.47
Haddigan Counter Height Bar Stool
Ashley FurnitureModern sophistication, beautifully served. This bar stool raises the bar with a cool, rake back design with staggered rungs for added interest. Dar...
View full detailsOriginal price $159.21Original price $159.21 - Original price $159.21Original price $159.21Current price $122.47$122.47 - $122.47Current price $122.47Save 23% -
Original price $689.88Original price $689.88 - Original price $689.88Original price $689.88Current price $530.68$530.68 - $530.68Current price $530.68
Haddigan Counter Height Dining Extension Table
Ashley FurnitureTake clean-lined, classic styling and touches of vintage inspiration. Top with a deep, complex finish for newfound sophistication. Now that's a loo...
View full detailsOriginal price $689.88Original price $689.88 - Original price $689.88Original price $689.88Current price $530.68$530.68 - $530.68Current price $530.68Save 23% -
Original price $189.14Original price $189.14 - Original price $189.14Original price $189.14Current price $145.49$145.49 - $145.49Current price $145.49
Haddigan Dining Bench
Ashley FurnitureWhat’s fresh on the menu? The addition of bench seating in the dining room. With its plush cushioning and stylish button-tufted faux leather uphols...
View full detailsOriginal price $189.14Original price $189.14 - Original price $189.14Original price $189.14Current price $145.49$145.49 - $145.49Current price $145.49Save 23% -
Original price $159.21Original price $159.21 - Original price $159.21Original price $159.21Current price $122.47$122.47 - $122.47Current price $122.47
Haddigan Dining Chair
Ashley FurnitureTake clean-lined, classic styling. Add modern comfort. Top with a deep, complex finish that exudes rich sophistication. That’s the look and feel of...
View full detailsOriginal price $159.21Original price $159.21 - Original price $159.21Original price $159.21Current price $122.47$122.47 - $122.47Current price $122.47Save 23% -
Original price $692.59Original price $692.59 - Original price $692.59Original price $692.59Current price $532.76$532.76 - $532.76Current price $532.76
Haddigan Dining Extension Table
Ashley FurnitureTake clean-lined, classic styling and touches of vintage inspiration. Top with a deep, complex finish for newfound sophistication. Now that's a loo...
View full detailsOriginal price $692.59Original price $692.59 - Original price $692.59Original price $692.59Current price $532.76$532.76 - $532.76Current price $532.76Save 23% -
Original price $186.50Original price $186.50 - Original price $186.50Original price $186.50Current price $143.46$143.46 - $143.46Current price $143.46
Jacek Table Lamp (Set of 2)
Ashley FurnitureFaux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...
View full detailsOriginal price $186.50Original price $186.50 - Original price $186.50Original price $186.50Current price $143.46$143.46 - $143.46Current price $143.46Save 23% -
Original price $91.73Original price $91.73 - Original price $91.73Original price $91.73Current price $70.56$70.56 - $70.56Current price $70.56
Jolina Box (Set of 3)
Ashley FurnitureThis set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...
View full detailsOriginal price $91.73Original price $91.73 - Original price $91.73Original price $91.73Current price $70.56$70.56 - $70.56Current price $70.56Save 23% -
Original price $515.71Original price $515.71 - Original price $515.71Original price $515.71Current price $396.70$396.70 - $396.70Current price $396.70
Juararo Chest of Drawers
Ashley FurnitureGet the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...
View full detailsOriginal price $515.71Original price $515.71 - Original price $515.71Original price $515.71Current price $396.70$396.70 - $396.70Current price $396.70Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Royal Furniture (Fresno,CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.