Consumer Choice
Shop the Consumer Choice collection at Royal Furniture (Fresno,CA) in Fresno, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Fresno to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Fresno, CA area. Financing options available.
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Original price $987.88Original price $987.88 - Original price $987.88Original price $987.88Current price $759.91$759.91 - $759.91Current price $759.91
Ashbryn Chest of Drawers
Ashley FurnitureCasual style with substance. This two-tone chest of drawers raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silhouet...
View full detailsOriginal price $987.88Original price $987.88 - Original price $987.88Original price $987.88Current price $759.91$759.91 - $759.91Current price $759.91Save 23% -
Original price $1,298.14Original price $1,298.14 - Original price $1,298.14Original price $1,298.14Current price $998.57$998.57 - $998.57Current price $998.57
Ashbryn Dresser and Mirror
Ashley FurnitureCasual style with substance. This two-tone dresser with mirror raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silho...
View full detailsOriginal price $1,298.14Original price $1,298.14 - Original price $1,298.14Original price $1,298.14Current price $998.57$998.57 - $998.57Current price $998.57Save 23% -
Original price $628.64Original price $628.64 - Original price $628.64Original price $628.64Current price $483.57$483.57 - $483.57Current price $483.57
Baldridge 75" Bookcase
Ashley FurnitureLeaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pro...
View full detailsOriginal price $628.64Original price $628.64 - Original price $628.64Original price $628.64Current price $483.57$483.57 - $483.57Current price $483.57Save 23% -
Original price $503.48Original price $503.48 - Original price $503.48Original price $503.48Current price $387.29$387.29 - $387.29Current price $387.29
Baldridge Home Office Desk
Ashley FurnitureLeaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style. ...
View full detailsOriginal price $503.48Original price $503.48 - Original price $503.48Original price $503.48Current price $387.29$387.29 - $387.29Current price $387.29Save 23% -
Original price $895.28 - Original price $3,768.34Original price $895.28 - Original price $3,768.34Original price $895.28$688.68 - $2,898.72$688.68 - $2,898.72Current price $688.68
Bales Modular Seating
Ashley FurnitureBe bold with a modern take on seating. Specifications▶ Specifications Details Brand Name Signature Design by Ashley Material Fabric|Wood Produc...
View full detailsOriginal price $895.28 - Original price $3,768.34Original price $895.28 - Original price $3,768.34Original price $895.28$688.68 - $2,898.72$688.68 - $2,898.72Current price $688.68Save up to 23% -
Original price $78.86Original price $78.86 - Original price $78.86Original price $78.86Current price $60.66$60.66 - $60.66Current price $60.66
Bandile Table Lamp
Ashley FurnitureAt home in urban industrial or modern farmhouse settings, this seeded glass lamp illuminates a cool vibe in any space. A bronze-tone finish gives t...
View full detailsOriginal price $78.86Original price $78.86 - Original price $78.86Original price $78.86Current price $60.66$60.66 - $60.66Current price $60.66Save 23% -
Original price $512.98 - Original price $714.38Original price $512.98 - Original price $714.38Original price $512.98$394.60 - $549.52$394.60 - $549.52Current price $394.60
Baystorm Bed
Ashley FurnitureRest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...
View full detailsOriginal price $512.98 - Original price $714.38Original price $512.98 - Original price $714.38Original price $512.98$394.60 - $549.52$394.60 - $549.52Current price $394.60Save up to 23% -
Original price $455.83Original price $455.83 - Original price $455.83Original price $455.83Current price $350.64$350.64 - $350.64Current price $350.64
Baystorm Youth Bed
Ashley FurnitureRest in the casually cool style of this twin panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...
View full detailsOriginal price $455.83Original price $455.83 - Original price $455.83Original price $455.83Current price $350.64$350.64 - $350.64Current price $350.64Save 23% -
Original price $229.97 - Original price $455.83Original price $229.97 - Original price $455.83Original price $229.97$176.90 - $350.64$176.90 - $350.64Current price $176.90
Belachime Bed
Ashley FurnitureWith its clean-lined look and modern attitude, this queen panel bed is a fresh style awakening. A warm charcoal hue over replicated oak grain easil...
View full detailsOriginal price $229.97 - Original price $455.83Original price $229.97 - Original price $455.83Original price $229.97$176.90 - $350.64$176.90 - $350.64Current price $176.90Save up to 23% -
Original price $342.90Original price $342.90 - Original price $342.90Original price $342.90Current price $263.77$263.77 - $263.77Current price $263.77
Belachime Chest of Drawers
Ashley FurnitureWith its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm charcoal hue over replicated oak grain easi...
View full detailsOriginal price $342.90Original price $342.90 - Original price $342.90Original price $342.90Current price $263.77$263.77 - $263.77Current price $263.77Save 23% -
Original price $371.48Original price $371.48 - Original price $371.48Original price $371.48Current price $285.75$285.75 - $285.75Current price $285.75
Belachime Dresser
Ashley FurnitureWith its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm charcoal hue over replicated oak grain easily comple...
View full detailsOriginal price $371.48Original price $371.48 - Original price $371.48Original price $371.48Current price $285.75$285.75 - $285.75Current price $285.75Save 23% -
Original price $459.93Original price $459.93 - Original price $459.93Original price $459.93Current price $353.79$353.79 - $353.79Current price $353.79
Belachime Dresser and Mirror
Ashley FurnitureWith its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain ea...
View full detailsOriginal price $459.93Original price $459.93 - Original price $459.93Original price $459.93Current price $353.79$353.79 - $353.79Current price $353.79Save 23% -
Original price $229.96Original price $229.96 - Original price $229.96Original price $229.96Current price $176.89$176.89 - $176.89Current price $176.89
Belachime Nightstand
Ashley FurnitureWith its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm charcoal hue over replicated oak grain easily com...
View full detailsOriginal price $229.96Original price $229.96 - Original price $229.96Original price $229.96Current price $176.89$176.89 - $176.89Current price $176.89Save 23% -
Original price $1,115.30 - Original price $1,741.71Original price $1,115.30 - Original price $1,741.71Original price $1,115.30$857.92 - $1,339.78$857.92 - $1,339.78Current price $857.92
Bellaby 4-Piece Entertainment Center with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...
View full detailsOriginal price $1,115.30 - Original price $1,741.71Original price $1,115.30 - Original price $1,741.71Original price $1,115.30$857.92 - $1,339.78$857.92 - $1,339.78Current price $857.92Save up to 23% -
Original price $1,711.78Original price $1,711.78 - Original price $1,711.78Original price $1,711.78Current price $1,316.75$1,316.75 - $1,316.75Current price $1,316.75
Bellaby 4-Piece Entertainment Center with Fireplace
Ashley FurnitureExpress your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...
View full detailsOriginal price $1,711.78Original price $1,711.78 - Original price $1,711.78Original price $1,711.78Current price $1,316.75$1,316.75 - $1,316.75Current price $1,316.75Save 23% -
Original price $455.83Original price $455.83 - Original price $455.83Original price $455.83Current price $350.64$350.64 - $350.64Current price $350.64
Bellaby 63" TV Stand
Ashley FurnitureExpress your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...
View full detailsOriginal price $455.83Original price $455.83 - Original price $455.83Original price $455.83Current price $350.64$350.64 - $350.64Current price $350.64Save 23% -
Original price $910.31Original price $910.31 - Original price $910.31Original price $910.31Current price $700.24$700.24 - $700.24Current price $700.24
Bellaby 63" TV Stand with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $910.31Original price $910.31 - Original price $910.31Original price $910.31Current price $700.24$700.24 - $700.24Current price $700.24Save 23% -
Original price $880.37Original price $880.37 - Original price $880.37Original price $880.37Current price $677.21$677.21 - $677.21Current price $677.21
Bellaby 63" TV Stand with Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $880.37Original price $880.37 - Original price $880.37Original price $880.37Current price $677.21$677.21 - $677.21Current price $677.21Save 23% -
Original price $347.00 - Original price $661.31Original price $347.00 - Original price $661.31Original price $347.00$266.92 - $508.70$266.92 - $508.70Current price $266.92
Bellaby Bed
Ashley FurnitureIt’s gorgeous; it’s modern farmhouse; it’s your very own queen panel bed. The wispy, whitewash palette sweeps over the set without covering the gra...
View full detailsOriginal price $347.00 - Original price $661.31Original price $347.00 - Original price $661.31Original price $347.00$266.92 - $508.70$266.92 - $508.70Current price $266.92Save up to 23% -
Original price $655.88 - Original price $1,031.41Original price $655.88 - Original price $1,031.41Original price $655.88$504.52 - $793.39$504.52 - $793.39Current price $504.52
Bellaby Bed with 2 Storage Drawers
Ashley FurnitureIt’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. Wispy, whitewash finish infuses so much character without covering the grain for...
View full detailsOriginal price $655.88 - Original price $1,031.41Original price $655.88 - Original price $1,031.41Original price $655.88$504.52 - $793.39$504.52 - $793.39Current price $504.52Save up to 23% -
Original price $517.08 - Original price $805.55Original price $517.08 - Original price $805.55Original price $517.08$397.75 - $619.65$397.75 - $619.65Current price $397.75
Bellaby Crossbuck Bed
Ashley FurnitureIt’s gorgeous, it’s modern farmhouse, it’s a queen crossbuck panel bed. Wispy, whitewash finish infuses so much character without masking the grain...
View full detailsOriginal price $517.08 - Original price $805.55Original price $517.08 - Original price $805.55Original price $517.08$397.75 - $619.65$397.75 - $619.65Current price $397.75Save up to 23% -
Original price $717.09Original price $717.09 - Original price $717.09Original price $717.09Current price $551.61$551.61 - $551.61Current price $551.61
Bellaby Dresser
Ashley FurnitureYour bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser. Wispy white finish over replicated oak wood grain br...
View full detailsOriginal price $717.09Original price $717.09 - Original price $717.09Original price $717.09Current price $551.61$551.61 - $551.61Current price $551.61Save 23% -
Original price $314.33Original price $314.33 - Original price $314.33Original price $314.33Current price $241.79$241.79 - $241.79Current price $241.79
Bellaby Nightstand
Ashley FurnitureYour bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this nightstand. Wispy white finish over replicated oak wood grain...
View full detailsOriginal price $314.33Original price $314.33 - Original price $314.33Original price $314.33Current price $241.79$241.79 - $241.79Current price $241.79Save 23% -
Original price $805.55Original price $805.55 - Original price $805.55Original price $805.55Current price $619.65$619.65 - $619.65Current price $619.65
Bellaby Dresser and Mirror
Ashley FurnitureYour bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser and mirror set. Wispy white finish over replicated oa...
View full detailsOriginal price $805.55Original price $805.55 - Original price $805.55Original price $805.55Current price $619.65$619.65 - $619.65Current price $619.65Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Royal Furniture (Fresno,CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.